When you call everything content you treat it as:

  • interchangeable
  • capable of being made by a machine
  • beholden to the container owner

The name of this blog sprung from the (badly mistaken) idea that everything can just be formulaically brewed up in a lab. You can make drivel that way, but not art.

Two paintings at a gallery. A woman looks at them from the left. A man at the right looks into the background at something unseen.