Why “content creator” is such a bad term:
Union shops such as the Directors Guild have long fought for proper credits recognition, and creator touches a specific, raw nerve. It is imbued with the baggage of the internet and, specifically, a subset of workers whose work is frequently devalued by, exploited by, and subject to the whims of capricious technology platforms. Many creators work on volume, constantly churning out content to make money and stay relevant. The moniker itself, as WGA West President Meredith Stiehm made clear in a statement, is “diminishing.”